Mobile Friendly Emails
As per a recent survey* of marketers across the country, 27% of consumers and 25% of individuals using their business emails say they are likely to read marketing emails on their mobile devices....
View ArticleDirect Mail vs Email
According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than...
View ArticleEmail open and click rates showing increase
Email open rates increased 13.5% to 31.1% This is according to a report from Epsilon that compared the first quarter of last year to the first quarter of 2013. Click rates also increased over last...
View ArticleOwner Deployed Email Lists
Before we can discuss the pros and cons of each type of email list, we need to explain the differences between owner deployed and released email lists. With an owner deployed list, you will not...
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Open Rates
Here’s a breakdown of the best day and time to send out an email blast based on the best open rates. The open rate measures how many people viewed or opened a specific message. Keep in mind, when...
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Click Rates
Here’s a breakdown of the best day and time to send out an email blast based on the best click rates. The click rate measures the number of recipients who clicked one or more links in the email...
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Increase Click Rates
According to MailerMailer’s 13th Annual Email Marketing Metrics Report, . Messages with the most number of links (21+) received the highest click rate of 2.8%, while messages with the fewest number...
View ArticleCanada’s new anti-spam law
Touted as one of the aggressive and strict anti-spam laws in the world, Canada’s CASL (Canadian Anti-Spam Legislation) is slated to come into full effect July 01, 2014. If you are planning an email or...
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New Year, New List
It’s the New Year and everyone knows what that means — time start looking for a new direct marketing list! Whether you’re using a mailing list, a telemarketing list or an email list, it’s always...
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